Overview
Clickable Paper merges print and digital marketing. With the free Clickable Paper smartphone app, print marketing pieces connect to real-time digital information
RICOH Clickable Paper™
The RICOH Clickable Paper™ is an interactive print solution that bridges the traditional offline-online gap, connecting print and digital with cloud-based intelligent image recognition software. Marketers can create multiple hotspots on a page, sign, poster, vehicle wrap and other assets, turning printed material into an interactive experience. Adding multiple hotspots to content enables you to take users on an instant journey — driving them to photos, videos, blogs, websites, e-commerce portals, maps and social networks. Provide users a seamless cross-media experience, make print more exciting and position your business as innovative by grabbing your customer’s attention at critical points of opportunity and action. Track every interaction and measure results instantly.Benefits
Create integrated brand experiences that grow loyalty, drive brand awareness and ultimately increase revenue.
No Layout Changes
A clean, marker-less approach with no need for unsightly QR or bar codes that detract from document appearance or take away page real estate.
Mobile Web App
The iOS and Android mobile apps are easy to use and downloadable free from Apple or Google Play™.
Real-Time Data
Every click-through is tracked, providing actionable analytics indicating what is working and what isn’t.
Multimedia Marketing
Provides the customization of content with options such as Stamp Rally and Slot Machine to engage audiences.
Unique Options
Connect your readers to support information, instructional videos, promotions that all interact with printed material.
Rich Media Results
Up to six rich media links are updatable at any time vs. one QR result encoded at print time.
Resources
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