Direct mail is still an incredibly effective form of communication with billions of pieces being sent across the globe every year. To be effective and provide a strong return on investment (ROI), many challenges need to be addressed prior to starting any project. Overall project costs, personalization, impactful design, quality output and meeting production timelines all factor into the success of a direct mail campaign.
When designing a direct mail campaign, the focus is often on creativity versus managing the overall costs of the project until it’s ready to ship. With project costs often ballooning to 65% or more of your budget, it can cut into other aspects of your campaign.
Manual touch points and excessive waste will eat into your project costs and overall profitability. The good news is that it is avoidable with the right technologies to automate the tasks that are creating bottlenecks in your campaign production, from variable data, job management, color consistency, asset development and output integrity.
With a strategic approach to postal optimization, mailing costs can be controlled to help increase the overall profitability of the project. By balancing technologies and having a tactical approach to your mailings, a reduction in postage costs can be achieved through postal service discounts, consolidating, and commingling to generate an overall greater discount.
Mailing and Compliance
Capture, transform, and manage your data, information, and processes in ways that can help you achieve 100% output integrity.