Direct Mail focuses on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck. It's personal – With Direct Mail you can address your customers by name, speak to them individually, and appeal to their interests.

Ricoh Software Webinars covering Targeted Direct Mail

How to Create Impactful Personalized Communications

Presenter: Douglas Cogan

During these challenging times, creating impactful marketing and communications documents in order to ‘stand out’ has never been more critical. Businesses of all...

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The Growing Opportunity in Transactional Print

Presenters: Andrew Young and Roger Serrette

Over the past year we’ve all experienced the changes happening in the print market. Covid-19 and the corresponding surge of transactional, critical communications has resulted in...

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How to Control Your Remote Business Correspondence

Presenter: Chris Odden

As the nostalgia of working from home gives way to a more normal state, companies have realized that they need safeguards around how their employees handle mail communications....

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Ricoh Software Blog about Targeted Direct Mail

Direct Mail and the Postcard Gambit

3 minute read by Scott

The use of direct mail to engage existing customers and lure prospects is time-tested and produces positive returns year after year. Some say there is a resurgence, but many marketers will tell you that the...

Have a Heart. Put Emotion into Your Marketing

3 minute read by Scott

Put Emotion into your Marketing: New Thoughts on Solicitation Mail One of the most effective ways to run a solicitation campaign is to marry great writing, inspirational messages, and compelling images to...