Often we think that logistics and the supply chain are interchangeable. The reality is they are two different, yet related things. Let’s start with the definitions:


There is a large opportunity where companies who deal in the flow of goods and services who require essential output often experience the same issues and challenges including:

  • Staffing shortages, human error, and longer fulfilment times are increasing costs
  • Errors in critical print delivery
  • Disparate systems and resources across the supply chain
  • A need to connect and automate customer centric communication workflows across all channels including instore, online and distribution
  • Generic communications and errors in packaging are causing decreased sales

Let’s explore the opportunities and learn how to maximize your opportunities.


The opportunity for critical print in logistics



Use case: NEXT retail UK



How to maximize logistics efficiencies

Having a method plan around production, composition and accountable management will help boost efficiencies and optimize resources.



The 4 Pillars of Critical Print



The Value of Logistics

Logistics enables the flow of materials or goods, satisfying contracts and fulfilling services. Effective logistics in print management – both in and on packages – can be a competitive advantage and critical to the bottom line.


Key Takeaways

Having a successful logistics strategy

Logistics is involved in practically every good that you consume or use. Ensuring a healthy and seamless management process for the flow of goods can open up new business opportunities and help maintain a competitive edge.



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Pat McGrew

Meet the Author

Pat McGrew

Always promoting best practices for the print business, Pat leverages decades of industry experience as an owner, executive, marketer, analyst, evangelist and consultant to enable your hardware, software and services business growth. Always an advocate for the customer, particularly in workflow and bizflow effectiveness, business management and portfolio messaging, Pat’s vast experience spans all customer communication channels and segments in order to assist you in your strategic goals. An experienced professional speaker, analyst, podcaster and host of #PrintSampleTV, Pat is well recognized and awarded for her contribution to the industry, and sought out globally to perform triage on your business needs. Pat is certified as a Master Electronic Document Professional by Xplor, as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance.

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