Recently, we sat down with Jeffrey Murrel, a Consulting Solutions Architect at Ricoh. He holds a pivotal role at our company, driving technological advancements.

His efforts focus on streamlining operations and improving efficiency with innovative solutions. At the heart of these advancements is Avanti Slingshot. The system is changing the game in print management by enhancing productivity, ensuring quality, and meeting the modern demands of the printing industry.

What to Expect:

  • In-depth Analysis: A closer look at Jeffrey’s contributions at Ricoh and how his strategies are influencing the printing industry.
  • Features and Benefits: A detailed look at Avanti Slingshot, exploring its key features and the benefits it offers to print service providers.
  • Industry Impact: An analysis of how Avanti Slingshot is transforming the printing industry.
  • Future Trends: Insights into future trends in print management and how Ricoh’s solutions are positioned to address these changes.

Journey from Workflow Consultant to Solutions Architect 


Jeffrey’s career trajectory is a testament to his passion and expertise in workflow optimization and print solutions. Starting as a workflow consultant, Jeffrey honed his skills in analyzing and streamlining operational processes. He became a go-to expert for businesses looking to enhance their production efficiency with his deep understanding of print and workflow solutions. With his expertise, Jeffrey significantly improved operational workflows and client satisfaction.

The transition from a workflow consultant to a Consulting Solutions Architect at Ricoh represented a pivotal shift in Jeffrey’s career. In his new role, he had taken his experience and applied it on a larger scale, guiding Ricoh’s clients through complex challenges and helping them achieve their strategic goals. This role underscores his commitment to driving innovation and enhancing workflow optimization within Ricoh.

Unveiling the Power of Avanti Slingshot

Avanti Slingshot stands out in the print MIS landscape for several reasons:

  • Seamless Integration: Integrates smoothly with various print shop environments, ensuring efficient workflow from job initiation to completion.
  • Superior Automation: Reduces manual entry and errors, streamlining operations and enhancing productivity.
  • Unmatched Flexibility: Tailored to meet the diverse needs of print jobs, making it ideal for print managers seeking operational efficiency.
  • Real-time Tracking: Offers instant job tracking, keeping projects on schedule and under control.
  • Comprehensive Reporting: Provides detailed reports for informed decision-making, aiding in better management and strategy planning.

Avanti Slingshot transcends traditional print MIS solutions with its focus on modern print shop demands. It’s not just about managing print jobs; it’s about revolutionizing how print shops operate to increase efficiency, reduce waste, and drive profitability.

As print shops navigate the complexities of modern printing demands, Avanti Slingshot guides them toward streamlined operations and improved bottom lines, representing a strategic investment in the future. It offers a clear advantage for those aiming to lead in efficiency and innovation.

Trends Driving the Need for Advanced MIS Solutions

The adoption of Management Information Systems (MIS), like Avanti Slingshot, is becoming increasingly necessary within the printing and graphics industry. This need is driven by key trends that demand higher efficiency and automation.

One of the primary catalysts for this shift is the ongoing staffing challenges faced by businesses. The industry grapples with a shrinking labor pool and the need to manage costs more effectively. This is why companies are turning to MIS solutions to streamline operations and reduce reliance on manual processes.

With its comprehensive suite of tools, Avanti Slingshot addresses these challenges head-on. It automates routine tasks, improves job tracking, and provides accurate, real-time data. This enables businesses to optimize their workflows and improve productivity. Furthermore, it helps them make more informed decisions without the need for extensive manual intervention. The integration capabilities of MIS solutions allow for seamless communication between different departments and systems. In return, this communication further enhances operational efficiency.

Rising demand for personalized and variable data products calls for advanced job management and tracking solutions. Avanti Slingshot meets this challenge head-on, adeptly managing complex variable data jobs and seamlessly integrating with web-to-print platforms. It enables businesses to cater to the growing market demand while maintaining high levels of efficiency and accuracy.

Overcoming Implementation Challenges in MIS Systems

Common challenges businesses face when implementing MIS systems include:

  • Integration with Existing Systems: Integrating a new MIS with existing systems can be complex, especially when legacy systems are involved. This can lead to data silos and inefficiencies.
  • Employee Adoption: Resistance from employees due to a lack of understanding or fear of change can hinder MIS adoption. Training and communication are essential to overcome this.
  • Data Accuracy and Consistency: Ensuring data is accurate and consistent across all departments can be challenging. Inaccurate data can lead to faulty decision-making.
  • Cost and Time Overruns: Implementing an MIS can be costly and time-consuming. Budget overruns and extended timelines can impact the overall success of the implementation.
  • Security and Privacy Concerns: Protecting sensitive information within the MIS from unauthorized access is crucial. Security breaches can have severe consequences.

Avanti Slingshot offers flexible capabilities for integration issues that ease connections with existing setups. This approach reduces data silos and boosts overall efficiency. When it comes to user adoption, Avanti Slingshot’s intuitive interface makes learning and employee adoption faster, reducing resistance to change.

The software ensures data remains accurate and consistent across all departments, aiding in reliable decision-making. With its scalable solutions, Avanti Slingshot can fit various business sizes and budgets, helping to keep costs and timelines under control.

Laying the Groundwork for Successful MIS Implementation

Jeffrey’s advice emphasizes the critical nature of preparation and strategic planning in the successful implementation of a MIS. He underscores the importance of assembling a dedicated team committed to the project’s success. This team should not only be skilled and knowledgeable but also fully engaged and committed to completing the implementation.

One of the key elements Jeffrey points out is the establishment of clear, measurable objectives. These objectives serve as a guiding star throughout the implementation process. They also ensure that every action taken aligns with the organization’s overall goals. It’s not just about having a team in place; it’s about empowering the team with a clear sense of direction and purpose.

The emphasis is on thoughtful preparation, dedicated personnel, and a laser focus on clear, strategic objectives. This approach streamlines the implementation process and ensures that the MIS solution effectively meets the organization’s needs.

The Future Is Bright with Advanced Print Management

In conclusion, Jeffrey Murrel’s key points for a successful Avanti Slingshot Print MIS implementation focus on preparation, team engagement, and clear objectives. He also underlines the importance of strategic planning and the selection of a dedicated, knowledgeable team. These elements are crucial in overcoming common implementation challenges and leveraging the full potential of the MIS system.

The benefits of Avanti Slingshot include operational efficiency, cost savings, and enhanced customer satisfaction. These outcomes speak volumes about the system’s value to print businesses of all sizes.

Adopting Avanti Slingshot could be a transformative step for businesses looking to streamline their print operations, reduce errors, and save on costs. We encourage you to consider how this system could fit into your business framework and drive your operational goals forward.

To explore how Avanti Slingshot can revolutionize your print business, visit our website and learn more. Your journey towards efficiency and profitability starts here.

Back to All Blogs

Jeff Murrel

Meet the Author

Jeff Murrel

Jeffrey Murrel is a Consulting Solutions Architect at Ricoh USA and has been at Ricoh over 8 years. Jeff is an expert at implementing Ricoh's approach to streamlining operations and enhancing print efficiency through advanced technologies and tailored solutions.

Contact Us

Contact form on the bottom of all pages

  • * Required
  • This field is for validation purposes and should be left unchanged.