Did You Know?

With an increasingly digitized world, we all hear the rumblings that print is dead, and nobody is using direct mail anymore.

Lucky for us as printers, that’s simply not true.

With a response rate of ~5% for prospect lists and 9% for house lists, direct mail offers an effective way to reach your audience – and, in the USA, we’re sending (on average) 128 billion pieces domestically every year. It’s still an effective means of communication, especially when enhanced through digital assets, such as QR codes and barcodes.

Join us with NAPCO on April 6th and learn how to reduce your project costs, which at present can be up to 65% of your overall spend, and how some simple prep up front, such as pre-sorting, can reduce your costs per piece dramatically. Our expert panel will drive a lively discussion with real-world examples, including:

  • How automation can reduce your mailing costs through pre-sorting and co-mingling.
  • How utilizing digital assets, such as QR and barcodes, can increase effectiveness and response rates.
  • How to maximize your resources while maintaining profitability.

You won’t want to miss this one!

The Ricoh Team

Questions? Contact Us

Meet the Presenters

Linnea Wolken
Linnea Wolken

Linnea brings over 20 years of global business strategy, brand development and product management experience to Ricoh, where she is responsible for growing the worldwide awareness and demand of the production workflow software and solutions portfolio. In her role of Director, Global Marketing, Alliances & Operations, Linnea also manages global strategic partnerships and marketing operations for Ricoh which provides her a comprehensive view of the business, customers and markets. Prior to joining Ricoh, Linnea held key leadership positions at Hunter Douglas, US West/Qwest, and PepsiCo. Linnea earned undergraduate degrees in Business Administration and International Affairs, and holds a Masters in Business Administration with a concentration in International Business from Hofstra University. A New York native residing in Colorado, Linnea balances her time with her active family, dogs, enjoying the local ski slopes, and volunteering her ample skills as an accredited global marketing leader and speaker to various non-profit organizations and small businesses.

Hank Martin
Hank Martin

A veteran of the mailing industry for over 40 years, Hank’s extensive expertise ranges from data service bureaus to print and mailing management in various sales and marketing roles. Laser-focused on fiscal responsibility and accountability, Hank brings his years of experience with various software solutions and belief that ‘it all starts with data’ to demonstrate value to companies looking to eliminate manual touchpoints, maximize efficiency, improve SLA performance, and reduce overall costs. As the Strategic Partnership Manager at BCC, Hank leads the implementation and development process of acquisition partners, and the identification of new business opportunities in order to expand software and service offerings through strategic partner relationships.

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