NAPCO and Ricoh – INPUT: How to Position Your Job for a Successful and Profitable Output

Onboarding is more than file submission, though that is the first and potentially ugly first step of a print job.

First off, 35% of all printers rely on email to get a file into print production. That is a recipe for disaster given the versioning and variable file options that can bring headaches and costly unnecessary errors to your production world.

Beyond getting the file to the right place, input is so much more than file submission. It is getting the file to the right place, with the stakeholders signing off on what it is supposed to be but so much more!

INPUT is the starting block that captures job orders using a process that standardizes every element. Given the potential variability of each job, how files are entered often determines the outcome.

Hosted by an expert panel featuring Pat McGrew, Managing Director of the McGrew Group; Ryan McAbee, Chief Analyst at Pixel Dot Consulting; and Linnea Wolken, Director, Global Marketing, Alliances & Operations, Ricoh Graphic Communications Group, join us to learn how to capitalize on the INPUT stage of your ecosystem:

• What steps to use to get your files right the first time
• Why it is important (and how) to be collaborative and make your jobs “sticky” for repeat orders
• How to use marketing tools to be more than a “printer”

Meet the Presenters

Ryan McAbee

Ryan McAbee is the Chief Analyst at Pixel Dot Consulting, a firm that partners with companies in the production printing industry to ‘Elevate print through tech.’ We help OEMs and PSPs define and build their future through consulting, market analysis, product strategy, sales enablement, and industry education services. Ryan has spent over 20 years immersed in the technology that powers print, working with a wide range of well-known and industry leading vendors and print service providers.

Linnea Wolken

Linnea brings over 20 years of global business strategy, brand development and product management experience to Ricoh, where she is responsible for growing the worldwide awareness and demand of the production workflow software and solutions portfolio. In her role of Director, Global Marketing, Alliances & Operations, Linnea also manages global strategic partnerships and marketing operations for Ricoh which provides her a comprehensive view of the business, customers and markets. Prior to joining Ricoh, Linnea held key leadership positions at Hunter Douglas, US West/Qwest, and PepsiCo. Linnea earned undergraduate degrees in Business Administration and International Affairs, and holds a Masters in Business Administration with a concentration in International Business from Hofstra University. A New York native residing in Colorado, Linnea balances her time with her active family, dogs, enjoying the local ski slopes, and volunteering her ample skills as an accredited global marketing leader and speaker to various non-profit organizations and small businesses.

Pat McGrew

Always promoting best practices for the print business, Pat leverages decades of industry experience as an owner, executive, marketer, analyst, evangelist and consultant to enable your hardware, software and services business growth. Always an advocate for the customer, particularly in workflow and bizflow effectiveness, business management and portfolio messaging, Pat’s vast experience spans all customer communication channels and segments in order to assist you in your strategic goals. An experienced professional speaker, analyst, podcaster and host of #PrintSampleTV, Pat is well recognized and awarded for her contribution to the industry, and sought out globally to perform triage on your business needs. Pat is certified as a Master Electronic Document Professional by Xplor, as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance.

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