The Growing Opportunity in Transactional Print
Over the past year we’ve all experienced the changes happening in the print market.
Covid-19 and the corresponding surge of transactional, critical communications has resulted in some printers benefiting from these circumstances, which is great for short-term gains, but not sustainable for long-term growth.
Once it passes – and we can all agree that can’t happen fast enough – transactional, commercial and hybrid printers need to create for themselves a path to establish their future success. With the overall page count in standard print communications declining in most markets, the conversion from offset to digital continues to accelerate, putting printers under pressure to secure their next solid source of income. With this pressure comes the need to look for ways to retain and grow relevance.
Our Ricoh experts Andy Young, Global Product Manager and Roger Serrette, Customer Experience Center Director, Commercial Printing Business discuss how to capitalize on these transitions, and the growing relevance in the transactional direct mail and marketing space including:
- Why data is the key in the print manufacturing process and the ‘magic’ to providing value for the end user
- What investments are needed to develop rich, qualified direct marketing applications
- Where the available opportunities are that can propagate your business growth
Meet the Presenters
As the Global Business Development Manager for Ricoh Graphic Communications Andy specializes providing product and business development leadership for both customers and Ricoh teams around the world. An entrepreneur at heart, Andy grew up with strong roots in the industry being raised in the family printing business. Later starting his own electronic publishing services company specializing in early applications of Adobe Acrobat and PDF technology, his business was acquired by IKON Office Solutions, now Ricoh USA. With a print career spanning 25+ years, Andy continues to drive high-value customer-centric workflow solutions for the Ricoh Global Production WorkFlow Software and Solutions division.
Based in Boulder, CO, Roger is a development engineer turned customer experience director focused on building partnerships, long-term client relationships, technical contributions and thought leadership in the communication-delivery ecosystem. His team leader specialization is in interdisciplinary engineering, centering on reliability and quality/customer communication from concept to delivery, to help Ricoh’s clients and partners in the industry deliver results more efficiently and effectively.
Join Ricoh experts online and discover new ways to create efficiencies, reduce costs and improve profitability through our software and solutions—visit our entire webinar series to help grow your business.
