The Growing Opportunity in Transactional Print

Over the past year we’ve all experienced the changes happening in the print market.

Covid-19 and the corresponding surge of transactional, critical communications has resulted in some printers benefiting from these circumstances, which is great for short-term gains, but not sustainable for long-term growth.

Once it passes – and we can all agree that can’t happen fast enough – transactional, commercial and hybrid printers need to create for themselves a path to establish their future success. With the overall page count in standard print communications declining in most markets, the conversion from offset to digital continues to accelerate, putting printers under pressure to secure their next solid source of income. With this pressure comes the need to look for ways to retain and grow relevance.

Our Ricoh experts Andy Young, Global Product Manager and Roger Serrette, Customer Experience Center Director, Commercial Printing Business discuss how to capitalize on these transitions, and the growing relevance in the transactional direct mail and marketing space including:

 

  • Why data is the key in the print manufacturing process and the ‘magic’ to providing value for the end user
  • What investments are needed to develop rich, qualified direct marketing applications
  • Where the available opportunities are that can propagate your business growth